Archive for the ‘Selling Tips’ Category

British Gold Refinery rapped by ASA for misleading advertising

British Gold Refinery

Seller beware! The price quoted on the British Gold Refinery calculator is NOT the price you will be paid!

The Advertising Standards Agency (ASA) has taken action against Cash for Gold company Weston Knightly, trading as The British Gold Refinery, for misleading advertising.

The adjudication, published on the ASA website refers to website content and online advertising, published between May and July 2011.

Three complainants challenged that their advertising was misleading because customers were not clearly advised they would have to pay an administration fee if they wanted their gold returned.

The ASA observed that if an offer is rejected, the customer will be liable to an administration fee of £35 + VAT before items are returned and that this should be prominently displayed, rather than hiding it within their Terms and Conditions.

They also upheld a complaint regarding an unsubstantiated advert, stating “We pay 70% more”.

ASA Adjudication: Weston Knightly t/a British Gold Refinery

Is selling gold at auction the best option?

If this gold cigarette case had sold at auction for the top-end estimate, the seller would have been approx. £794 worse off compared to the amount we paid.

If you have high value item and have decided to sell it, you’ll be looking at what options are available to you. One consideration is to sell it at auction.

Just to make things clear, I’m not referring to online auctions in this article. Online actions introduce a whole range of additional issues, which may get discussed in anther post. This post looks at the merits of selling gold, platinum or silver via a any reputable bricks and mortar auction house.

Sellers Fees

Auction houses make their money charging a buyer’s premium and a seller’s fee. As the name suggests, the sellers fee is payable by the seller. The amount payable is based on the final sale value of the item, calculated a percentage, usually around 20 – 25%. The auction fees also attract VAT at 20%.

The buyer’s premium is added to the final auction price and is paid over to the auction house by the buyer. For the purposes of this example, we don’t need to account for it.

Here are a couple of recent examples to illustrate our point.

Last week, we purchased this 18ct gold basket weave cigarette case. It’s mid 20th century, French with a cabochon sapphire button release. After purchasing it, we had it professionally valued by a specialist dealer who has many years experience and has worked for some of the top auction houses around the world.

His appraisal, “With the current high price of precious metals on the commodity markets, the value will be almost if not entirely based on its weight.”

Auctioneers valuation: £3,500
Sellers fee + VAT: £840
Estimated payout to customer: £2,660

Amount paid by Gold-Traders: £3,454.33

So, assuming the case had sold at the top estimate and the auctioneer charged just 20% sellers fee, the seller would have been over £794 worse off at auction.

This gold rose bown was sold to us after the seller calculated they would receive less money at auction.

The above example is by no means uncommon. This solid 9ct rose bowl was purchased by us after the customer calculated they would be significantly worse off by selling at auction.

This doesn’t just apply to gold items. With the current high prices for silver and platinum, we’re also receiving many more large items, such as silver tea sets, cutlery and platinum watches.

If you’re thinking of selling an item at auction, why not give us a call for a no-obligation valuation? We can usually provide a valuation over the telephone and we have no hidden fees or charges at all. The rates we quote are the rates we pay.

December 5th, 2011 No Comments » Selling Tips |

How much is 18ct gold worth per gram?

An 18ct rose gold fob chain

18ct gold is an alloy (a mix) of gold and other metals, typically copper, silver and / or zinc. For an item of jewellery to be hallmarked 18ct gold, it must contain a minimum of 75% gold.

The colour of 18ct gold depends on the mix of the other metal added. For example, 18ct yellow gold can consist of 75% gold, 13% silver and 12% copper. 18ct white gold will contain more silver or zinc and less copper, whereas rose gold will contain more copper and less silver. As the value of scrap gold is based on the gold content, 18ct yellow gold is worth the same amount as white or rose gold.

The scrap value of 18ct gold

Gold-Traders is currently paying £ for 18ct.

When comparing our rate with your high street jeweller, you should note the following points:

  • Once you’ve filled out our claim form, our rates are guaranteed for three days. We won’t pay you anything less per gram for your gold.
  • We don’t differentiate between hallmarked and non-hallmarked gold, our rates are the same.
  • We have no hidden fees or charges. The rates we quote are the rates we pay.

Review a full breakdown of our scrap gold prices.

To receive a quotation from us, please use the calculator function in the right-hand column of this page.

November 30th, 2011 No Comments » Gold, Selling Tips |

Why cash for gold promises often fail to pay out

Cash for GoldWith world economies faltering but precious metals more valuable than ever, there have never been more businesses offering you cash for gold. And while a few are shining examples, many are thoroughly tarnished. So beware.

The bigger the glitz, the less you get

You may be tempted by the cash for gold companies that advertise a lot on TV or in the press, sometimes endorsed by celebrities. But all that advertising doesn’t come cheap. These companies fund it by making sure they have substantial profit margins. And they achieve that, by paying their customers less for their gold.

The same applies for companies with high street branches. They’ll make sure they’ve covered all their rent, rates, etc before parting with cash for your gold.

Cash for gold websites

You’re better off looking on the internet. But if you’re going to get the best possible return for your gold, it pays to be selective.

Never trust a company that doesn’t quote its true cash for gold prices on its website. They don’t, simply because their prices are poor. Although they may claim ‘top prices’ or ‘best prices’, those promises aren’t delivered.

Calculated to deceive

Some cash for gold companies appear more transparent, because they have calculators on their websites. Whilst the online ‘valuation’ may appear attractive, this won’t necessarily be the price you’ll be offered. With careful wording, you’re led to believe the price quoted is what you’ll get, in reality, it can be substantially lower.

Did you know, the price you receive from some companies can be as little as 20% of your gold’s real value?

Hidden fees

That’s not just down to poor rates, but also because of fees that many cash for gold companies bury in their small print. Typical examples are charging return postage if you don’t accept their offer, extra charges if you want payment by cheque, and fees for returning items that turn out not be gold. Some even charge their customers the refining fee for melting down the gold!

The golden rules

Faced with all this devious dealing, you might wonder if you’ll inevitably be ripped off when you want cash for gold. The answer, fortunately, is no. It takes a little detective work, but you’ll get genuinely the best price if you:

  • Look for a company that doesn’t spend fortunes on advertising.
  • Stick to companies that do business on the web.
  • Only use a company with an online calculator that shows you the genuine price you’ll be paid.

A reputable company will always pay you at least 90% of what your gold is really worth.

We hope our cash for gold article has been of use. We have a handy tool to calculate the real value of your gold and we’re always happy to answer your questions via email or telephone.

August 5th, 2011 1 Comment » Selling Tips |

Cats4Gold.com Gives More Moggy than Lolly to the Ounce

Get cats for gold!If you have unwanted gold lying around and are wondering who to send it to, there’s a new player in town who, instead of paying cash for gold, pays you in cats for gold!

Cats4Gold.com promises the best pawsible rates for your unwanted gold and pawsitively guarantee a fur exchange.

To highlight the underhand scams that occur in the ‘cash for gold’ marketplace, Gold-Traders has launched its Cats4Gold.com spoof website, which has “pussies galore” and is ready to swap them for people’s gold!

Cats4Gold.com is based on the idea that “if you send your gold to a company that doesn’t quote their prices up-front or has lots of hidden ’small print’, you might as well get the weight of your gold in cats…” Furthermore, in these austere times, gold isn’t as alluring as something that’s purring: bling really isn’t this season’s thing.

For some time, Gold-Traders (UK) has been spreading the word that the public can expect short shrift from scrap gold buyers who don’t publish the prices they pay per ounce or gram. In many cases, sellers could be receiving as little as 20% of their gold’s true market value. And, with the recession causing something of a ‘gold rush’ as people cash in on trinkets and jewellery, the grim reality of such a cat-astrophically wide rip-off is sure to give ‘paws for thought’.

No cats were harmed, mildly disturbed or even woken from their naps during the making of the Cats4Gold.com website.

You can read our full press release here:
Cats4Gold.com Gives More Moggy than Lolly to the Ounce

May 25th, 2011 1 Comment » Media, Selling Tips |