Archive for the ‘Selling Tips’ Category

How much is rose gold worth per gram?

A common misconception is that rose gold is more valuable than yellow or white gold. However, its colour is altered by the other metals the gold is alloyed with. The amount of gold contained in a piece of rose gold is exactly the same for a comparative piece of yellow or white gold of the same purity.

Pyramid illustrating how the colour of gold is changed

The colour of gold is altered according to the ratio of copper, zinc and silver added.

This pyramid illustrates how the colour of gold is altered. Gold jewellery is typically made from an alloy (mix) of the following metals:

  • Gold
  • Copper
  • Zinc
  • Silver

As already stated, the amount of gold used is fixed according to the purity (or carat) of the gold. Therefore, it’s the mix of the other metals that changes the colour. With rose gold, more copper is added & less zinc and/or silver is used. With white gold, less copper is used and more zinc and/or silver is added.

It’s worth noting that white gold isn’t truly white, it’s still a very pale yellow. The perfect silver/white appearance of white gold is achieved by giving the item a plating of rhodium. So, bear in mind that over time that rhodium plating will wear away and reveal the true colour underneath, at which point you’ll need to get it re-plated to restore it to its original colour. If this is likely to be an issue, it’s probably better to consider having the item made of platinum or palladium instead.

The value of 9ct rose gold per gram

Like 9ct yellow gold, 9ct rose gold contains 37.5% gold. A typical piece of 9ct rose gold will be made from the following alloy of metals:

  • 37.5% gold
  • 55% copper
  • 5% silver
  • 2.5% zinc

Gold-Traders is currently paying £ for all 9ct gold.

The value of 14ct rose gold per gram

14ct rose gold is 58.5% gold.

Gold-Traders is currently paying £ for all 14ct gold.

Please be aware that 14ct gold is very popular in countries such as Greece. However, whereas jewellery purchased in the UK is subject to very strict hallmarking legislation that guarantees the purity of the item, such rules do not exist in Greece. Through our own experience, it appears to be common practice for a piece of Greek jewellery that’s stamped as 14ct gold only to contain between 50 – 55% gold.

The value of 18ct rose gold per gram

Just as 18ct yellow and white gold contains 75% gold, so does 18ct rose gold. The remaining 25% of the alloy is mostly copper with a very small amount of silver and/or zinc.

Gold-Traders is currently paying £ for all 18ct gold, for both hallmarked and non-hallmarked items.

Further reading:

August 21st, 2015 No Comments » Gold, Selling Tips |

Selling Masonic jewellery

Masonic ball fobs in 9ct gold

Masonic ball fobs in 9ct gold

A Masonic jewel, ring or fob will have been a treasured possession by its owner. When such items pass to family members, they are often disposed of, as they may have little meaning to their new owner.

Commonly made of gold and / or silver, when such items pass to family members, they often, sadly, find their way to scrap gold buyers who are purely interested in their metal content. Inevitably, this means the item will be melted down and lost forever.

If you are considering selling any Masonic jewellery, please contact us first. Not only will we pay higher than ‘scrap’ rates for any Masonic items, we’ll also ensure that Masonic items are given a new home – which is what the original owner would have wanted.

We are always interested in the following items:

Masonic ball fobs

Worn on watch chains from the early 1900’s, Masonic ball fobs are usually made of gold and / or silver. The ball opens out into the shape of a cross.

Past Master jewels

Worn to signify a Master Mason has held the rank of Worshipful Master, Past Master jewels are often made of gold. A jewel will usually be engraved with the owner’s name.

Masonic rings, pins & cufflinks

There has always been a huge array of Masonic jewellery to choose from, from rings, tie pins, cufflinks and watches. As with any other Masonic item, please don’t sell these for standard ‘scrap’ prices as you will receive a much lower price.

Other Masonic items made of gold or silver

It is impossible to compile a full list of all things Masonic as such a list would go on forever! Suffice to say, any item of jewellery, gold or silver that is large enough to accommodate a square and compass will probably have been produced in Masonic form at some time or other.

Give us a call to discuss the sale of all things Masonic. It’s always without obligation and we will certainly offer you far more than other gold buyers.

January 16th, 2014 5 Comments » Selling Tips |

The scam behind the gold buying comparison websites

The top five companies listed on this comparison site are all affiliated to the site itself.

A price comparison website is supposed to give you honest and impartial information to help you locate the best deal, right? No so with with gold buying comparison sites.

A recent BBC programme discovered the site they investigated was rigged and listed prices from companies they were affiliated with. Our own detective work has revealed other so-called ‘comparison sites’ can’t be trusted.

The BBC investigation, broadcast on Radio Four’s ‘You and Yours’ programme, followed a number of complaints about the service and deals offered by scrap gold companies on the gold buying comparison website,

False promise and low prices

The company highlighted in the investigation and one of ten then appearing on the website was On their own site, promise “more per gram than any other gold buyer”.

However, all the programme’s participants received offers from that were significantly lower than they expected, and often lower than the’s online gold calculator said they’d receive. In one case, broadcast on the Radio Four programme, only offered £845 for gold items that were actually worth £2,200.

All the participants had found listed as one of the ‘top ten’ gold buying companies on They’d chosen as, at the time, it offered the highest price on the site.

Rigged and artificial prices

Listen to the BBC Radio 4 You & Yours investigation into gold price comparison websites

However, as the BBC’s investigative journalist discovered, the top listed gold buying companies listed on the were all run by, or connected to the same individuals. This meant the comparisons were artificially rigged, and a scam.

Additionally, the prices per gram shown on the comparison website hadn’t changed for several months, despite the actual price of gold fluctuating on a daily basis.

Our own investigations have also confirmed that the owners of are also connected or affiliated to the following websites:

  • The British Gold Refinery –
  • The London Gold Refinery –
  • We Buy Asian Gold –
  • Cash Your Gold –
  • Daddy Cash for Gold –
  • Best Price for Silver –

Incidentally, the British Gold Refinery – ( – has recently been rapped by the Advertising Standards Authority for running misleading pricing information on their website, has been slammed by the BBC TV’s Ripoff Britain programme for dishonest trading and is also is the subject of a Facebook campaign by disgruntled former customers, calling for the company to be closed down.

Unauthorised activities

To give the site a veneer of credibility, also listed a price from H. Samuel – a well-known High Street jeweller, and a name the BBC’s callers recognised and trusted. They said that because H. Samuel was on the site, they felt the comparisons would be valid. In fact, H. Samuel was horrified when the BBC contacted them; the company hadn’t given its permission to be on the site, and in fact hadn’t provided an online gold buying service for over a year. The price couldn’t possibly be genuine and was obviously a fabrication intended to make the other gold buyers look more attractive.

Not to be trusted

H. Samuel’s spokesman said the company would refer the matter to their legal department. Interestingly, H. Samuel no longer appears on’s website, which now quotes a price from Tesco Gold Exchange. Again, this is presumably without permission, as the price per gram shown on the comparison site is not what Tesco Gold Exchange is actually offering (at the time of writing this article).

Appalling service

It wasn’t only the prices received from that gave the Radio Four You and Yours callers cause for concern. In each case, they’d had to threaten legal action either to get a price, or to get their gold returned. One caller admitted she accepted what she knew was a very poor price from, because she feared she’d never get her gold back at all. And remember, the other top three companies on this so-called comparison website were connected with – so you could expect a similarly poor response from them.

The comparison scam

Our own researches have shown this problem isn’t isolated to If you dig deeper, you’ll find most of the gold buying comparison sites are either affiliated to, or receive income from those sites it lists. For example, the comparison site lists as their top paying company. Not surprising when you discover those two sites are connected!

Unregulated websites

Gold buying comparison websites purport to offer a fair and transparent comparison of the prices different companies will pay, as we’re used to seeing with insurance comparison websites. However, insurance comparison sites are regulated by the Financial Conduct Authority, but there’s no control at all over the gold buying comparison sites.

Poorer prices, guaranteed

Another point to note is that the gold buying companies appearing on similar comparison sites generally pay commission for referrals. That’s typically £20 – £30 per referral, which goes to the comparison site owner and is inevitably deducted from the amount they’re prepared to pay you for your gold.

How to find a better price

So what’s the answer? Quite simply, if you don’t want to be scammed, or you want to achieve a fair price for your gold, don’t bother with gold buying comparison sites. Bullion dealers, such as Gold-Traders (UK) Ltd don’t appear on any comparison site because:

  • We’re independent
  • We don’t pay affiliate referral fees (as they would result in lower payments to our customers).

In short, you’ll be rewarded with a better price and a higher standard of service than you could ever expect from a comparison site.

September 10th, 2013 1 Comment » Industry News, Selling Tips |

Why Gold & Silver Fairs are unfair to sellers

A Philip & Sons flyer adverting a local gold buying event.

  • Gold & Silver buying events are tempting, but their only real value is entertainment – you could lose out heavily if you sell there.
  • Beware promoter’s extravagant claims. They rarely stand up to scrutiny.

If you’ve seen a leaflet advertising a gold and silver buying event or fair at a local venue, such as a hotel or community centre, don’t rush to sell your valuables there. You could get far less than they are really worth.

Gold and Silver Fairs are promoted with tempting claims. Take the local event being staged by Philip & Sons, which seems like a reputable company with its Mayfair address.

Worthless claims on Philip & Sons flyer

Top London cash prices paid”, says their flyer, although what actually constitutes a top London cash price is unclear. It also promises, “We pay better than all the rest” and “No one offers more!These claims are unsupportable and untrue.

Let’s look at their flyer in more detail. Apparently Philip & Sons will pay a minimum six times face value for pre-1946 silver coins. Putting aside the inaccuracy that the critical date for silver content in coins is actually pre-1947, the rates quoted certainly don’t match the adjacent claim “No one offers more!” Gold Traders is currently paying well over 10 times face value. Even if you’re just selling a handful of coins, that’s a worthwhile difference.

See what you could lose

For example, at six times face value, Philip & Sons would pay 72 pence for a pre-47 shilling; we would pay £1.29. For a Florin (remember those – they were worth two shillings), it would be £1.44 from Philip & Sons, £2.58 from Gold Traders. The greater the face value, the more you’d lose out by selling to Philip & Sons rather than Gold Traders; for a Half Crown it’s £1.80 vs. £3.24, and for a Crown it’s £3.60 vs. £6.49. You could almost double your money.

We’ll point out right now that as we pay by weight, these prices are an illustration and rates will vary according to wear as well as the current silver price. Having said that, Gold Traders will pay you considerably more than Philip & Sons for even heavily worn coins.

Dramatic difference

The difference is even greater with Sovereigns. The Philip & Sons flyer promises a minimum £65 for a Half Sovereign and £130 for a Full Sovereign. Our current prices are almost double – currently £115.05 for a Half Sovereign and £230.09 for a Full Sovereign.

(Note: Above prices were correct at time of writing. Up-to-date rates are available by clicking the appropriate links.)

Not so much fun at the fair

So while selling your gold and silver at hotel or community centre buying fairs may seem convenient, you’re likely to lose out significantly. It’s best to treat these events purely as free entertainment, and sell to Gold Traders instead – where you’re always sure of a fair exchange.

More reading:

February 22nd, 2013 3 Comments » Selling Tips |

Company behind to be struck off Companies House register

Bullion Buying Limited

Bullion Buying Limited -

Financial website reports that Bullion Buying Limited, the company behind the is set to be struck off the register of companies at Companies House for failing to file its accounts on time.

Incorporated on 23 July 2009, Bullion Buying Limited has yet to file any accounts. Undoubtedly, the company will now be subject to substantial late filing penalties, levied by HMRC and it’s likely the two directors may also face prosecution.

Which? investigation have had the unenviable reputation of paying some of the lowest rates in the market. An undercover Which? investigation revealed they offered the lowest cash amount for sample items, sent to six different companies. They purchased six identical lots of jewellery, consisting of three items with a combined retail value of £729. Of the six ‘cash for gold’ companies they used, Cash My Gold offered the lowest amount, a paltry £38.57 for everything.

Misleading advertising

Cash My Gold

Cash My Gold

Using TV personality Dale Winton to front their expensive advertising campaign, they have also been subject to an Advertising Standards Agency adjudication in relation to misleading advertising.

The golden rules

As we’ve said before, like, beware of any ‘cash for gold’ company that fails to clearly state the real price they will offer for your gold. There are now a number of companies that have ‘calculators’ on their sites that provide so-called valuations. However, dig a little deeper and you’ll discover hidden fees in their Terms & Conditions or that the ‘valuation’ is simply an estimate, which is not binding.