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Investigation discovers British Gold Refinery pay much lower rates than what is quoted on their web site. Sample items sent for evaluation by the BBC are also under weighed and gold content was under quoted. Series 3 of BBC1’s flagship consumer program, Rip-Off Britain commenced on Monday 3rd September and featured an in-depth investigation into […]

British Gold Refinery featured on BBC1’s Rip-Off Britain program

BBC investigation discovers British Gold Refinery pay much lower rates than what is quoted on their web site.

  • Investigation discovers British Gold Refinery pay much lower rates than what is quoted on their web site.
  • Sample items sent for evaluation by the BBC are also under weighed and gold content was under quoted.

Series 3 of BBC1’s flagship consumer program, Rip-Off Britain commenced on Monday 3rd September and featured an in-depth investigation into the practices of the British Gold Refinery.

The programme featured a consumer, Lisa Tate, who after receiving an online quote of £523 for her unwanted watch and encouraged by the promises of ‘excllent rates’ and ‘1st class service’ decided to send the item to the company.

Once the British Gold Refinery received Lisa’s watch, she was understandably shocked to be told they would be offering her almost 60% less for the item, just £214.

She was further dismayed to discover that she would have to pay them £50 to have her watch returned.

Following her experience, when interviewed by Rip-Off Britain, Lisa said:

I wouldn’t sell my watch to British Gold Refinery even if they offered the full value of it. I would rather flush it down the toilet than give it to them.

The BBC also conducted their own investigation into the British Gold Refinery by sending items of gold for valuation. Three items were sent, all independently verified by a jeweller to confirm weight and purity. Using the online calculator provided by British Gold Refinery, the items were valued at over £900.

When British Gold Refinery received the items, they dropped their valuation to just £335.94, a reduction of almost two-thirds. On further investigation, the BBC discovered that the bracelet which had been certified as being 18ct gold and weighing 8g had been valued based on it being 16ct gold and weighing just 4g. In addition, a gold chain certified as being 14ct gold was only valued as 9ct gold.

It took the BBC multiple requests to get their gold returned and it took 5-days before they finally received their items back.

This is not the first time that the British Gold Refinery has received unfavourable attention. Back in January 2012, the ASA adjudicated over claims of misleading advertising.

Further reading:

The scam behind the gold buying comparison websites

September 6th, 2012 1 Comment Miscellaneous By Phil

Company behind CashMyGold.co.uk to be struck off Companies House register

Bullion Buying Limited

Bullion Buying Limited - CashMyGold.co.uk

Financial website ThisIsMoney.co.uk reports that Bullion Buying Limited, the company behind the CashMyGold.co.uk is set to be struck off the register of companies at Companies House for failing to file its accounts on time.

Incorporated on 23 July 2009, Bullion Buying Limited has yet to file any accounts. Undoubtedly, the company will now be subject to substantial late filing penalties, levied by HMRC and it’s likely the two directors may also face prosecution.

Which? investigation

CashMyGold.co.uk have had the unenviable reputation of paying some of the lowest rates in the market. An undercover Which? investigation revealed they offered the lowest cash amount for sample items, sent to six different companies. They purchased six identical lots of jewellery, consisting of three items with a combined retail value of £729. Of the six ‘cash for gold’ companies they used, Cash My Gold offered the lowest amount, a paltry £38.57 for everything.

Misleading advertising

Cash My Gold

Cash My Gold

Using TV personality Dale Winton to front their expensive advertising campaign, they have also been subject to an Advertising Standards Agency adjudication in relation to misleading advertising.

The golden rules

As we’ve said before, like CashMyGold.co.uk, beware of any ‘cash for gold’ company that fails to clearly state the real price they will offer for your gold. There are now a number of companies that have ‘calculators’ on their sites that provide so-called valuations. However, dig a little deeper and you’ll discover hidden fees in their Terms & Conditions or that the ‘valuation’ is simply an estimate, which is not binding.

August 8th, 2012 No Comments » Industry News, Selling Tips By Phil

Royal Mint release first UK kilo gold and silver coins

UK 1 kilo gold and silver coinsIn commemoration of the London 2012 Olympics, the Royal Mint have unveiled the UK’s first ever 1-kilo gold and silver coins.

At an eye-watering £100,000.00, the kilo gold coin is priced at around 3 times its intrinsic gold value. The silver version is priced at £3,000.00, nearly 4 times its silver value.

Designed by Sir Anthony Caro, the gold coin has an ultra low issue limit of just 60. The silver version is limited to 2,012 pieces and has been designed by Tom Phillips.

One could argue that the uniqueness and collectability of these coins justify the high price tag, however anyone purchasing for investment purposes should take note that the world’s largest gold coin, a 1 Million Dollar Canadian Maple Leaf sold for just it’s scrap value back in June 2010.

Interestingly, The Royal Mint produced a 1 kilo gold coin in 2011 to commemorate the Royal Wedding. Minted for the island of Alderney, this coins had a bargain-basement price of just £40,000.00!

January 25th, 2012 No Comments » Gold, Industry News, Miscellaneous By Phil

British Gold Refinery rapped by ASA for misleading advertising

British Gold Refinery

Seller beware! The price quoted on the British Gold Refinery calculator is NOT the price you will be paid!

The Advertising Standards Agency (ASA) has taken action against Cash for Gold company Weston Knightly, trading as The British Gold Refinery, for misleading advertising and spurious scrap gold prices.

The adjudication, published on the ASA website refers to website content and online advertising, published between May and July 2011.

Three complainants challenged that their advertising was misleading because customers were not clearly advised they would have to pay an administration fee if they wanted their gold returned.

The ASA observed that if an offer is rejected, the customer will be liable to an administration fee of £35 + VAT before items are returned and that this should be prominently displayed, rather than hiding it within their Terms and Conditions.

They also upheld a complaint regarding an unsubstantiated advert, stating “We pay 70% more”.

ASA Adjudication: Weston Knightly t/a British Gold Refinery

More reading:

January 9th, 2012 18 Comments Industry News, Selling Tips By Phil

Is selling gold at auction the best option?

If this gold cigarette case had sold at auction for the top-end estimate, the seller would have been approx. £794 worse off compared to the amount we paid.

If you have a high value item and have decided to sell it, you’ll be looking at what options are available to you. One consideration is to sell it at auction.

Just to make things clear, I’m not referring to online auctions in this article. Online actions introduce a whole range of additional issues, which may get discussed in anther post. This post looks at the merits of selling gold, platinum or silver via a any reputable bricks and mortar auction house.

Sellers Fees

Auction houses make their money charging a buyer’s premium and a seller’s fee. As the name suggests, the sellers fee is payable by the seller. The amount payable is based on the final sale value of the item, calculated a percentage, usually around 20 – 25%. The auction fees also attract VAT at the standard prevailing rate.

The buyer’s premium is added to the final auction price and is paid over to the auction house by the buyer. For the purposes of this example, we don’t need to account for it.

Here are a couple of recent examples to illustrate our point.

Last week, we purchased this 18ct gold basket weave cigarette case. It’s mid 20th century, French with a cabochon sapphire button release. After purchasing it, we had it professionally valued by a specialist dealer who has many years experience and has worked for some of the top auction houses around the world.

His appraisal, “With the current high price of precious metals on the commodity markets, the value will be almost if not entirely based on its weight.”

Auctioneers valuation: £3,500
Sellers fee + VAT: £840
Estimated payout to customer: £2,660

Amount paid by Gold-Traders: £3,454.33

So, assuming the case had sold at the top estimate and the auctioneer charged just 20% sellers fee, the seller would have been over £794 worse off at auction.

This gold rose bown was sold to us after the seller calculated they would receive less money at auction.

The above example is by no means uncommon. This solid 9ct rose bowl was purchased by us after the customer calculated they would be significantly worse off by selling at auction.

This doesn’t just apply to gold items. With the current high prices for silver and platinum, we’re also receiving many more large items, such as silver tea sets, cutlery and platinum watches.

If you’re thinking of selling an item at auction, why not give us a call for a no-obligation valuation? We can usually provide a valuation over the telephone and we have no hidden fees or charges at all. The rates we quote are the rates we pay.

December 5th, 2011 No Comments » Selling Tips By Phil