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Sarah Gibson MP Backs Our Call for Gold Buyer Regulation

Published on Tuesday, November 3rd, 2026

Industry News , Media
Sarah Gibson MP meets Jon White at Gold Traders in Royal Wootton Bassett

Our campaign for gold buyer regulation has won the backing of Sarah Gibson, the MP for Chippenham. Sarah met Gold Traders founder Jon White on 6 October 2026 to hear why people who sell gold need better protection.

She has now pledged to apply for a Westminster Hall debate on the issue. That's a debate held in Parliament, where a government minister has to respond.

Why Gold Buyers Need Regulation

A dealer buying old copper pipe needs a council licence. They can't pay in cash, and they must check the seller's ID. A gold buyer needs none of these.

A scrap yard has more rules around buying and selling of scrap metal, says Jon. Yet when it comes to gold, it's a free-for-all.

Many people only sell gold once or twice in their lives, often after a death in the family, or when money is tight. Sellers often don't know what their gold is worth, and there's no law requiring a buyer to disclose the price per gram they're offering before they sell.

What That Means for Sellers

Without clear prices, offers can be very low. In one of our tests, a postal buyer offered just 30p for every £1 the gold was worth.

When Wiltshire Trading Standards took the same gold to four different buyers, the offers were more than £750 apart.

This isn't a small problem. We estimate that more than £2 billion worth of gold is recycled in the UK each year.

What Sarah Gibson MP Said

Sarah shares our concern. She said:

People selling gold or precious metals deserve to know they are being offered a fair price. I am deeply concerned that too many consumers do not fully understand how their valuables are assessed, how prices are calculated or what their items are really worth.

This is particularly worrying when people are selling treasured possessions following a bereavement or during financial difficulties, leaving them vulnerable to being taken advantage of.

We need stronger regulation, greater transparency around pricing and proper protections to ensure consumers can make informed decisions. Responsible dealers should have nothing to fear from higher standards, and I am pleased to support Jon's campaign.

We're grateful for her support. A Westminster Hall debate would put the issue on the record in Parliament and ask the Government to set out where it stands.

The Five Rules We're Asking For

Our proposals are simple. Every one is something a good gold buyer already does.

  1. Mandatory price transparency before any transaction. Buyers should show the price they pay per gram, for each purity, before any deal.
  2. Regulation of postal buying services. Postal buyers must give a realistic written price before you send anything, and return your items free if you say no.
  3. Regulation of travelling buying events. Pop-up buyers must register with the local council, show their rates and put offers in writing.
  4. A cash threshold ban. No cash payments above a set limit, in line with money laundering rules.
  5. Identity verification obligations for all sellers. Buyers must record every seller's ID, to help stop the sale of stolen goods.

We're a gold buyer, so we have an interest in this market. But none of these rules would change how we work. We already publish the prices we pay every day.

You can read the full proposals in our campaign post.

Gold Buyer Regulation in the News

The Gazette and Herald covered the story on 10 October 2026, under the headline MP backs calls for tougher regulation of gold buyers.

Sarah isn't the only MP to take an interest. Damian Hinds, the MP for East Hampshire, also backs the campaign. In July he asked the Government in Parliament whether gold buyers should have to show their price per gram.

How You Can Help

The more support the campaign has, the harder it is to ignore. Here's what you can do:

  • Sign the petition. It's open until 24 February 2027: petition.parliament.uk/petitions/776513
  • Share your story. If you've sold gold and felt short-changed, we'd like to hear from you. Get in touch.
  • Tell your MP. Ask them to support a Westminster Hall debate on gold buyer regulation.

Selling Gold Before the Law Changes?

Always ask for the price per gram before you agree to anything. Get more than one valuation, and never feel rushed into accepting the first offer. Our guide to selling gold explains what to look out for.

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Your questions answered

We've compiled a list of our most frequently asked questions. If there's something we haven't covered, please call us & we'll be happy to help. Read all FAQs.

Not in any specific way. Gold buyers don't need a licence, can pay in cash and don't have to check your ID. No law says a buyer must tell you the price per gram before you sell. General consumer law still bans misleading sales practices, but there are no rules written just for gold buyers.

The Scrap Metal Dealers Act 2013 makes scrap dealers hold a council licence, check ID and pay without cash. But the Act leaves out gold, silver and any alloy that's 2% or more gold or silver. So buying old copper pipe comes with more rules than buying your gold jewellery.

We're asking for five simple rules. Buyers should show their price per gram before any deal. Postal buyers should give a written price first, with free returns. Pop-up buyers should register with the council. Cash payments should be capped, and every seller's ID checked. Every one is something a good gold buyer already does.

Yes. Sarah Gibson, the MP for Chippenham (which includes Royal Wootton Bassett), backs the campaign and has pledged to apply for a Westminster Hall debate. Damian Hinds, the MP for East Hampshire, also backs it. He raised gold pricing in Parliament with a written question in July 2026.

It's a debate in Parliament where MPs raise an issue and a government minister has to reply. There's no vote, but it puts the Government's position on the record. MPs apply for a slot through a ballot run by the Speaker's Office.

In August 2026, the Government said it had "not made any assessment" of making gold buyers show their price per gram. It pointed to general consumer law instead. We don't think that goes far enough, because general rules don't make a buyer show its price before you sell.

A lot. When Wiltshire Trading Standards took the same gold to four buyers in June 2026, the lowest offer was £1,122.57 and the highest was £1,880.00. That's a gap of more than £750. Gold Traders would have paid £2,057.82. See the full test results.

Ask for the price per gram for your carat, and what percentage of the market price that is. Ask for the offer in writing, and how and when you'll be paid. If a buyer won't tell you their price per gram, take your gold somewhere else.

Sign the UK Parliament petition, which is open until 24 February 2027. If you've sold gold and felt short-changed, share your story with us. You can also ask your own MP to support a Westminster Hall debate.

Gold Traders in Royal Wootton Bassett is the only Trading Standards accredited gold buyer in Wiltshire, about 15 minutes from Swindon town centre via junction 16 of the M4. It was the first precious metals company in the UK to earn Buy With Confidence accreditation, and it's an Official Partner of The Royal Mint®. It publishes its price per gram every day, currently 91.9% of the live market price for scrap gold, and usually pays the same day.

Visit us at 29 High Street, Royal Wootton Bassett, SN4 7AA, Monday to Friday from 9:30am to 2:30pm, with no appointment needed, or sell by post from anywhere in Swindon.

  • Genuine Valuation

    The prices quoted are the rates we're paying. Beware of companies that send 'free' envelopes.

  • Same day payment

    Visit our secure counter and we'll pay you today. If we receive your gold tomorrow, we'll pay you tomorrow (Monday to Friday).

  • Easy Returns

    If you change your mind within 24 hours, we'll return your items free of charge.