Cash4Gold Online Price Match

How much does Cash4Gold Online pay per gram?

Cash4Gold Online doesn't publish a clear price per gram for each gold purity. The spot prices shown on their website are the market rates, not the amount they pay you. They say the percentage you receive depends on the volume of gold you send.

The figure we can point to comes from testing the wider Cash4Gold-Now group: a first offer of 67.1% of the gold's spot value. As a general guide, a reputable buyer should pay at least 90% of spot.

We publish the prices we pay every day, alongside the live market rate, and you can check our 9ct gold price per gram right now. That way you know exactly what you'll receive before you sell.

Cash4Gold Online reviews

It's always worth reading reviews before you sell, but read them carefully. The customer testimonials on the Cash4Gold Online website are worth a closer look: several of them repeat the exact same wording under different names, which makes them hard to rely on.

Their website also links to a Trustpilot profile for Cash4Gold-Now, the wider group they belong to, rather than a profile in the Cash4Gold Online name.

Whatever the score, a review usually reflects speed and service, not the price paid. Most people selling gold have no simple way to know what their items were truly worth on the day, so a happy review doesn't tell you they got a fair price. Always compare the actual figure against an independent quote.

Is Cash4Gold Online legit?

Cash4Gold Online is a trading name used by a real, registered company. Its own website states it is part of the Cash4Gold-Now group and a trading division of James Brooke Services Ltd, a UK company registered with Companies House (number 08864813), which is active.

Its website lists a trading address in Hatton Garden, London's jewellery district. The registered office of James Brooke Services Ltd is a separate address in St Johns Wood, London. There is no high street branch where you can sell your gold face-to-face, and you have to post your items in before you receive an offer.

It's also worth knowing that their terms allow acid testing, which can leave permanent staining or scratches on your items, and they state they are not liable for this. Being a registered company doesn't tell you whether you'll get a fair price, so we'd always suggest getting an independent written valuation first. If you'd rather sell in person, we have branches in Royal Wootton Bassett and Bodmin.

Watch out for Cash4Gold Online's fees

If you reject their offer, Cash4Gold Online says your items are returned free within 5 working days, which is fair. But their terms also set out a number of charges worth knowing about before you send anything:

• If you send items back a second time and reject the offer again, a £15 admin charge applies.
• Parcels containing less than 10 grams of gold, or items with no significant value, carry a £15 admin fee to be returned.
• Packs with no precious metal carry a £15 handling fee for return.
• Silver is only accepted alongside gold, and carries an admin fee for its return.
• Choosing to be paid in cash by post costs £9.

Their terms also state that once you accept an offer, it's legally binding and irrevocable, as your gold may be sent to the refiners straight away. At Gold Traders, if you change your mind within 24 hours, we return your items free of charge. You can see exactly how our process works before you commit to anything.

Cash4Gold Online phone number

Cash4Gold Online lists its phone number as 0207 118 1848, a London landline, and its email as info@cash4goldonline.co.uk.

If you'd like a breakdown of an offer, ask for the weight, purity, and price per gram for each item. A reputable buyer should be happy to provide this. If they can't, we'd suggest asking for your items back.

Why we're campaigning for price transparency

Postal gold buyers are free to advertise the "highest prices" without publishing the rates they actually pay. That's because the UK's precious metals buying market has no consumer protection rules at all.

We believe that's wrong, and we're doing something about it. Gold Traders is leading a campaign calling on Parliament to regulate the precious metals buying market.

Among our proposals is mandatory price transparency before any transaction takes place. We also want every postal buying service to give sellers a specific written indication of the rate they can realistically expect to be paid, before they're asked to send their items, and to guarantee the free return of all items if an offer is declined.

None of this would change how we operate, because we already do it. We simply believe every seller deserves the same honesty, whoever they sell to.

Get a written quote before you accept

Before accepting any offer from Cash4Gold Online, use the free tool above to get a written valuation from us. It takes less than a minute, and it could put a few hundred extra pounds in your pocket.

You can also compare what a range of gold buyers really offer in our gold buyer price comparison. If you have scrap gold, coins, or other precious metals to sell, we'll happily value those too.