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  • PLEASE NOTE: Our counter operating hours at our Royal Wootton Bassett branch are 9:30am to 2:30pm.
Jon, viewing a hallmark, using a jeweller's loupe

About Gold Traders: Precious Metals Dealers You Can Trust

Founded in 2008 by Jon White, Gold Traders is built on a simple principle - fair prices, honest service, and complete transparency. We're one of the UK's most trusted precious metals buyers.

Precious Metal Dealer dsc 1628

About Gold Traders

Gold Traders is a precious metals dealer founded in Royal Wootton Bassett, Wiltshire, in 2008, by Jon White. Built on a straightforward principle - to pay fair prices, be honest about how things work, and make the whole process as simple as possible - the business has grown from a one-man operation into a team of 28 people across three businesses.

Today, Gold Traders operates branches in Royal Wootton Bassett and Bodmin, Cornwall, as well as a trusted nationwide postal service. We were named the 15th Fastest Growing Company in the South of England in the 2023 Fast Growth 50 index, and Jon was named Male Entrepreneur of the Year at the 2022 South West Business Awards.

We're also proud to be an Official Partner of The Royal Mint® - the only partner based in the South West of England.

Setting the standard for consumer protection

When Gold Traders launched in 2008, the precious metals buying industry had no formal accreditation and very little consumer protection. We decided to change that.

Gold Traders became the first precious metals company in the UK to achieve Trading Standards accreditation through the national Buy With Confidence scheme - a rigorous inspection of our entire operation from end to end. It's a standard we've maintained ever since, and one we're genuinely proud of.

We're also a member of the British Numismatic Trade Association (BNTA), which represents the interests of numismatic and precious metals dealers across the British Isles.

“The UK Fast Growth 50 Index demonstrates that a small number of fast growth firms such as Gold Traders make a substantial contribution to the UK’s economic landscape, providing real examples of how innovation, enterprise and sheer hard work can make a real difference in all sectors from construction to financial services to technology.”

Professor Dylan Jones-Evans OBE, Founder Fast Growth 50

This year's Fast Growth 50 South of England list is in partnership with UBS, the world’s leading and truly global wealth manager. Mark Goddard, Head of UK Regions at UBS Global Wealth Management said:

"Business owners and entrepreneurs are the engine of our economy, and UBS has a long history advising and connecting them on each stage of their wealth journey, helping them to unlock their potential. Led by entrepreneurial spirit and often solving some of the UK's biggest issues, the level of talent and innovation uncovered through this year's list shows that more needs to be done to support small businesses to strengthen local economies and give back to the local community. As the lead sponsor of this year's Fast Growth 50, UBS is looking forward to following and supporting these businesses as they go from strength to strength."

Mark Goddard, Head of UK Regions, UBS Global Wealth Management

4.9

FreeIndex Rating

100

Percent satisfaction guaranteed

18

Years in business

“A powerful force. Gold Traders stands out from many competitors.”

Kara Gammell, The Telegraph. 12 Nov 2009

We regularly feature in the media to highlight how you can unwittingly get short-changed when selling unwanted gold.

Competitors

Our honest advice for getting the best value

Jon White has been helping people sell their gold, silver, and precious metals fairly since 2008. After observing people unknowingly accept poor prices from less transparent buyers, Jon built Gold Traders specifically to do things differently. His advice for anyone selling precious metals is straightforward.

Don't just compare gold companies on an upfront quote alone. Check our top tips for making sure you get the best value - with no nasty surprises.

If another company's quote seems too good to be true, talk to us about it. We can help to point out any hidden catches we know about. Don't always trust gold-buying comparison sites to help with your decision - they often only list companies who pay to advertise or pay affiliate commissions.

Always read the terms and conditions and customer reviews before you send in your items. Filter and read the 1-star reviews - they can paint a useful picture of how a company operates.

Keep an eye on the live pricing and make sure that if the price goes up on the day of receipt, so will your valuation. Most people are unsure exactly what they've got, so check there are no testing fees and that you understand the cost and process of getting your items returned before you send them in.

There should be no difference in price for hallmarked and non-hallmarked gold.

If you need the money quickly, make sure the buyer processes payments within 24 hours of receipt. Before you sell coins, get a base valuation using our pre-decimal silver coin valuation calculator, or take a look at the gold coins we buy.

If you'd like to find out more about how Gold Traders gives back to the communities it serves, visit our Gold Traders in the Community page.

"Don't be afraid to ask for your items or precious stones back - find out how long the cooling off period is and that the return cost is fair, if any."

Jon White, Founder of Gold Traders

5.0 out of 5Extremely quick. Very pleased with my experience.

Review of Gold Traders by Sue Webb added on October 14th, 2025.

Also in this section

Gold buyer Steve, inspecting a gold watch

Why sell to us

Sell your precious metals and scrap gold face to face or via our fast postal service. We pay substantially more than companies who sent out 'free' envelopes.

Gold Traders Frequently Asked Questions

FAQs

Dealing with a relatively unknown company over the Internet can be quite daunting, especially when it requires you to send off your valuables in the post!

The Bodmin branch of Gold Traders on Fore Street

Gold Traders Bodmin

Sell gold in Cornwall at our Bodmin branch of Gold Traders. We're located in the former HSBC on Fore Street and are open Monday to Friday from 9:30am to 4:30pm. You will need your photo ID driving licence or your passport and a utility bill.

External photo of the Royal Wootton Bassett branch of Gold Traders

Gold Traders Royal Wootton Bassett

Visit our precious metals counter every Monday to Friday, from 9:30 am to 4:30 pm for instant payment on your unwanted gold, silver, platinum and palladium. Please remember to bring you photo ID driving licence.

Gold charm bracelets, on a wooden desk

Probate Valuations

Gold Traders specialise in offering valuations for probate where precious metals and bullion are involved.

  • Genuine Valuation

    The prices quoted are the rates we're paying. Beware of companies that send 'free' envelopes.

  • Same day payment

    Visit our secure counter and we'll pay you today. If we receive your gold tomorrow, we'll pay you tomorrow (Monday to Friday).

  • Easy Returns

    If you change your mind within 24 hours, we'll return your items free of charge.